If you are extremely time poor a practical life-hack is to outsource updates or at least delete out of date content. Customers don’t want to see that your most recent post is 12 months old. They want useful information on your products and services. Updated information also helps build domain authority.

Learning Objectives
1. Understand why you cannot adopt a ‘set and forget’ approach to your website
2. Be aware of the importance of SEO
3. Recognise why scheduling website maintenance is important.

Learning Outcomes
1. Implement a simple website content plan
2. Boost sales through SEO
3. Create a simple website maintenance policy – including checklist.

About your presenter – Kylie Pettitt
Kylie has had an extensive professional career across the consumer goods industry. Her first career was within the wine & beverage industry where she held roles in blue chip public and private organisations, focused on sales, marketing, leadership ,category development and strategy. Working for Red Bull, Pernod Ricard, Accolade Wines, and SC Johnson where she managed major retail, wholesale and hospitality clients for market leading brands and portfolios. From this experience, Kylie brings strength and passion in product development, strategic business planning, and digital marketing.

This Business Connect event is funded by the NSW Government.