Revenue should represent a worthwhile Return On Investment (ROI) relative to your marketing expenditure. Many small business owners find it daunting to create a Marketing Plan from scratch. The great news is, this webinar is designed to help make it easy.

LEARNING OBJECTIVES:
1. Understand your target market customer and identify which marketing channels are the most cost-effective to reach them
2. Understand the importance of adopting an Integrated Marketing Communications (IMC) approach
3. Learn how to set marketing objectives and monitor the performance of marketing efforts and expenditure

LEARNING OUTCOMES:
1. Attract new customers in a cost-effective manner by sticking to your Marketing Plan and budget and not making ad hoc decisions
2. Maximise the conversion of customer interest to customer spend by developing a compelling short marketing message that features consistently in all marketing communications
3. Achieve business viability by ensuring that your marketing efforts generate a worthwhile Return On Investment (ROI) relative to your marketing expenditure.

About the Presenter: Alan Pomering
Alan’s experience in small business has involved running a media firm for over two decades, providing freelance editorial copy and photography content to a wide range of consumer and trade publications, locally and internationally, providing public relations support for small tourism businesses, producing a regional restaurant guide and a travel newsletter that travel agencies distributed throughout Australia, and providing corporate training in customer service.
Alan offers management, consulting, and business advisory experience, having worked at a senior level in adult education and advising a range of companies, including accounting and legal practices, golf clubs, and wineries on topics from marketing to sustainability.
Formal qualifications in business include a bachelor’s degree in economics, an MBA with a specialisation in marketing, and a doctorate in marketing.
Also, qualified in education, teaching English to non-English speakers, and webpage design (Certified Internet Webmaster).

About the Host: Darryl Tonks
Darryl is a small business owner and certified results coach with a proven ability to lead business transformations that increase profitability, streamline operations and create sustainable structures that free business owners up to focus on the aspects of the business they love and time with their family.
He has extensive experience in service-based business operations and commercial aviation.
Darryl can work with people to understand their business and personal goals and to develop sustainable business structures to provide the financial and lifestyle rewards they are looking for.
With excellent communication and relationship-building skills, Darryl is approachable, diplomatic and humble in his approach to serving others to gain clarity of their business vision and set and achieve their goals.
Darryl has proven successful in managing individuals and teams to deliver outstanding results.
He is proactive and has the skill and experience to work autonomously or within a team confidently.