- Marketing strategy and management
- Education and training
- Branding and brand positioning
- Tourism marketing
Alan’s experience in small business has involved running a media firm for over two decades, providing freelance editorial copy and photography content to a wide range of consumer and trade publications, locally and internationally, providing public relations support for small tourism businesses, producing a regional restaurant guide and a travel newsletter that travel agencies distributed throughout Australia, and providing corporate training in customer service.
Alan offers management, consulting, and business advisory experience, having worked at a senior level in adult education and advising a range of companies, including accounting and legal practices, golf clubs, and wineries on topics from marketing to sustainability.
Formal qualifications in business include a bachelor’s degree in economics, an MBA with a specialisation in marketing, and a doctorate in marketing.
Also, qualified in education, teaching English to non-English speakers, and webpage design (Certified Internet Webmaster).